There are not many gimmicks which haven't been explored in the world of mobile phones. We have had the drunk-proof handset. We have had an ungodly selection of pink phones, including Hello Kitty phones.
We have business phones, designer-branded handsets, cheap, almost desposible phones for the developing markets and hundreds of mid-market options.
What more could we possibly need?
What can be done that has never been done before.
Fujitsu think answer is a waterproof mobile phone.
Yes, that's right. The Fujitsu F703i can survive being under 1m of water for up to 30 minutes, if the claims of the manufacturer are to be believed. This raises some (reasonably obvious) questions, first and foremost... why?
Now, with only a relatively poor grasp of human biology, as conferred upon me by the English state education system and its fine GSCE double science qualification, I am in no position to comment upon what the human body is capable of, but talking underwater seems like a stretch. I mean really, most things in life are considerably more difficult when attempted underwater, which is probably why we evolved from sea creatures over many millions of years (I learnt that from a Guiness advert).
Interestingly, this handset manages to cling on to stylistic sensibilities. Check out the lovely 'chequered' effect, for example, and the futuristic clock facade. This is a departure from previous 'gimmick' phones which have always placed function over form and have looked rather rough as a result. On the other hand, who is going to see you when you are making calls underwater?
The mind boggles...