Tuesday, November 07, 2006

Motorola SLVR L7e

Yippee. Motorola have released a new handset and it's not a RAZR!

No, instead it's another SLVR.

It seems the mighty Motorola is struggling to come up with anything even related to an original handset after having led the market for the past couple of years. The Mobile Gazette is rather more eloquent on the subject than I could ever hope to be.

It seems to me that the biggest breakthrough in recent handset design has been by LG, with their increasingly popular Chocolate phone, which can be seen attached to the ears of everyone from celebrities to the Croydon facelift brigade. LG has done brilliantly to break into the big boy's club of Nokia, Motorola, Sony Ericsson and Samsung. People are generally very loyal to a brand of mobile phone... far more so than to any particular network. Smaller brands find it very difficult to break into the market, you just have to look at the Benq Siemens debacle for proof of that.

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